Customer Relationship Marketing

Relationship Marketing recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. Further reference : Efficiency and Customer Loyalty optimisation

With the growth of the internet and mobile platforms, Relationship Marketing continued to evolve as technology opens more collaborative and social communication channels.

This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts, (a combination of search optimization and Strategic Content), PR, Social Media and Application Development.

The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Technology is also used to organize business processes (principally sales and marketing activities). Importantly, organise those marketing communications that could run on autopilot.

Today, it generally denotes a company-wide business strategy embracing all client-facing departments. When an implementation is effective, people, processes, and technology work in synergy to increase profitability and reduce previous waste and variance.

Relationship Marketing creates a long-term arrangement with both the buyer and seller interested in a more satisfying exchange. This transcends the simple purchase - exchange process to make more meaningful contact with a personalised purchase, and uses the experience to create stronger ties.

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